We are an international arts & entertainment company with a focus on building a platform for creative partnership and awareness in the Middle East and Asia Pacific.
What We Do
We provide creative solutions for artists and creators who have an interest in developing and bringing their work into the Middle East and Asia Pacific.
Founder & President
With 20 years of experience in the entertainment and performing arts industry, Cindy took an interest in the international platform very early on in her career. She began her career at BMG International Artist and Repertoire (A&R) where she liaised with its Asian offices to bridge the crossover of Asian artists to the US. She organized the first BMG Pan-Asia A&R Conference in Beijing, personally handling all logistics associated with the event. From 2006 – 2008, Cindy served as Associate Producer of the JC Penney Asian Excellence Awards show in Los Angeles, which has the distinctive designation of being the first nationally, broadcasted Asian American awards show in America.
In 2003 she joined CAMI (Columbia Artists Management) where she co-produced Tan Dun’s premiere of “The Map” and organized the premiere of the Fes Festival of World Sacred Music in North America at Arts International in Morocco. Following the panel, she coordinated several presenters’ attendance to the Fes Festival of World Sacred Music.
From 2005 to 2015 she worked with Concert Artists Guild (CAG) as the West Coast and Asia Pacific Booking and Managerial Associate to help mentor and launch young classical musicians and ensembles. She most recently worked with Cadenza Artists, LLC as the Director of Booking and Business Development for the Middle East and Far East.
Cindy received her B.A. in Music Business and M.A. in Music Ecology from New York University.
Graduated from the Central Academy of Drama with a Bachelor Degree in Cultural Industry Management in 2010; Obtained a Master Degree in New Media Design from Harbin Institute of Technology in 2014.
April has been engaged in performance agency and organized hundreds of performances since she was a university student. After accumulating nearly 10 years of experience in performing arts operation as a freelancing agent, she officially joined the Cadenza Artists, LLC.in 2016 as a BD, committed to helping outstanding artists at home and aboard expands into Asian market. In 2018, she joined InPulse Creatives, LLC as a project manager, focusing on managing performing arts activities in China, Hong Kong, Macao, and Taiwan.
Raised in Toronto and Beijing, Amy is currently a senior (4th year student) at New York University earning her BM in Music Business along with a minor in Political Science, where she has been on the dean’s list of academic excellence for consecutive years. As a classically trained violinist and occasional drummer, music is an integral part of her life. She frequently performed as soloist and concertmaster with youth orchestras. In addition, she has completed internships with entities such as Sony Music Entertainment, Ultra Records, Longan Law Firm (China) etc. Being deeply passionate about Intellectual Property rights, Amy hopes to attend law school in the future.